nunom
Overview
Nunom is a zero-calorie, guilt-free sweetener brand aiming to transform daily routines into enriching moments, drop by drop. It blends trust, indulgence, and health, aspiring to be the first-choice sweetener brand in everyday Indian life.
Year:
2024
Category:
Brand Strategy
/
FMCG / Wellness
Location:
India
The Challenge
To pioneer accessible and zero-calorie natural sweetness.
To enable health-conscious decisions without compromising on taste.
The market context includes India having the second-largest diabetic population globally (77M+).
The Solution
Developing unique Stevia blends that maintain authentic taste profiles, creating innovative formulations (Powder, Tablets, Drops), and establishing transparent sourcing/ethical farming partnerships.
The design focuses on a clean-label, modern, and trustworthy identity.
The Result
A fully designed brand identity (Logo, Color Palette, Typography), a detailed product line (Powder, Tablets, Drops, Kits), and the definition of unique digital tools (Stevia Calculator) designed to ensure guilt-free, natural sweetness becomes second nature.
